The first building block of any successful marketing program is the strategy.
For SmartSyts, the center of the strategy is learning how to think like a customer. This is the master connection that links every other piece together: the design and content of the Syt, the campaign message and offer, the launchpoints and measurement analytics.
Many businesses lose sight of the customer’s true needs, then wonder why sales are flat – or worse, declining. Others miss the mark by sending the wrong message at the wrong time to the wrong audience in the wrong place.
• What do your customers need to know before buying from you?
• Why do they buy it?
• Where do they look for it?
• What’s important to them?
• What else do they want?
The answers to these and other questions change over time in response to many factors in an increasingly competitive marketplace. The SmartSyt team can help your business:
• Define key customer issues and messages/content that make
a positive difference
• Explore and make campaign platform and offer recommendations
• Research, organize and document new opportunities
• Identify and contact online launchpoint targets
• Discuss possible synergy and affiliate relationships
• Refine or develop social media program parameters and more...
Our expertise, combined with research, enable us to build a unique strategic plan for your new and improved customer experience. This plan will also be the guide for any additional custom design and content we build for your Syt at
A Strategy Consultation is included with every SmartSyt package.
For additional time, we charge by the hour. All work is pre-estimated, based on the scope of the project.
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SmartSyt products and services include: video marketing, social media marketing, micro websites, custom landing pages, custom micro sites, marketing analytics, branding, brand strategy,
marketing plans, & more. SmartSyts are powerful online tools for: ecommerce marketing, real estate marketing, manufacturer marketing, non-profit marketing, event marketing, crowdfunding marketing, online publishing, directory marketiing & more. We are based in Southern California and work with clients throughout greater Los Angeles, Orange County, the Inland Empire, San Diego, across the USA and internationally.